Portfolio

Faradh Cassim

faradhc@gmail.com
072 887 8688

My professional career path over the last 16 years has allowed me to hold positions as a marketing manager, executive manager, senior graphic designer, and art director. I manage the design and development of logos, branding, signage, photography, campaigns (B2C and B2B), digital and print ads, and other client-facing marketing collaterals, all while attending to the client’s needs. I manage the design and development of logos, branding, signage, photography, campaigns (B2C and B2B), digital and print ads, and other client-facing marketing materials, all while attending to the client’s needs.

I regularly engage in a variety of multiplex and diverse projects at the same time, which provides me with valuable experience in prioritization, optimisation and organization. When collaborating with graphic designers, copywriters, television and video production, my role and functions allowed me to develop a keen eye for detail.

Client satisfaction is always my top priority, and I am willing to devote the resources and effort necessary to achieve and deliver on the key targets.

BRAND DEVELOPMENT

10th
Locally manufactured
South African Tyre brand.

* Logo
* Corporate ID
* Marketing Collateral
* Branding
* Corporate Attire
* Stationary
* POS
* Signage

www.symmetrytire.com

A distribution and wholesale company spanning over three decades in the automotive components industry. The company was on a downward trajectory with significant losses in sales.

A deep dive and analysis were conducted into the business unit, and the outcome had nothing to do with the products, pricing, or delivery, but the business unit name was formed as a line extension.

Based on the results, the only solution was a complete rebrand from the ground up.

The outcome was successful, and the business unit is on an upward trajectory.

* Logo
* Corporate ID
* Marketing Collateral
* Branding
* Corporate Attire
* Stationary
* POS
* Signage

www.etraction.co.za

CREATIVE CONCEPTS, RETAIL CAMPAIGNS (FMCG)

Creative Concept
How to inform and entice customers about the experience, convenience, and comfort.

The TV remote was adapted and customized for this brand message, making it as simple as pressing a button to convey the message. 

* Retail Campaign
* Print & Online
* Marketing Collateral
* Branding
* Point of Sale

www.malas.co.za

Creative Concept
Brand positions show strength, accessibility, an extensive portfolio of brands, and a shift to a new dimension of retail experience.

* Retail Campaign
* Print & Online
* Marketing Collateral
* Branding
* Point of Sale

www.malas.co.za

Product Advertising
A showcase of advertising
products with brand messaging.

* Retail Campaign
* Print & Online
* Marketing Collateral
* Branding
* Point of Sale

Theme Advertising
A showcase of advertising
themes.

* Retail Campaign
* Print & Online
* Marketing Collateral
* Branding
* Point of Sale

OOH

Out of home Advertising
Bill boards static & digital

* Retail Campaign
* Branding
* Promotion
* Branding

Creatives

Creative Test
Make the best composition possible from references.